The job of two thousand Indians has been endangered due to the ban of Chinese app Tik Tok. Tik Tok‘s developer BiteDance in India employs about 2000-2200 people. At the same time, there are many Tik Tok stars, who earn millions from a video through this short video platform. However, Tik Tok has assured that some conclusions will be drawn soon after talking to the government. Let us know that India is one of the strong markets of Tik Tok. According to a report, Tik Tok had about 11.9 million users in the country.
An employee of Tik Tok told that we have been working in Tik Tok for years. Now there is a fear of leaving the job. However, no information has been given by the company on this.
What will the stars of Ticktock do now?
The stars of Tik Tok are now moving to apps like homegrown video platform Roposo (ROPOSO) and Spark. Naveen Tiwari, founder of Roposo and CEO of InMobi Group, told Mani Bhaskar that there has been a steady increase in the number of users on our platform Roposo since the India-China dispute. In the last 10 days, many big stars of Tik Tok have joined our app. These include Tik Tok stars such as Varun Soni (2.8M followers on ticket), Payal Kohli (2.1M followers on ticket), Ulhas Kamhate (6.8M followers on ticket), Ansari Zeeshan (1.2M followers on ticket) . The company said that we Tik Tok stars who have good content will give them a chance to do a talent show on their platform. They can earn from here. Let us know that Roposo is an Indian app and it is considered to be the biggest Rival of Tik Tok.
Brands are also moving towards homegrown apps
At the same time, a brand expert said that some big brands will now sponsor the native app. Of these, 5 big brands have talked to Roposo and 2 brands have talked to Spark. These brands have deals with Tiktok Stars which will now be sponsored through other platforms.
The stars left the job due to earning huge amount on ticket
- Used to earn up to 1 lakh by teaching English
Motivational speaker Awal TsMadaan teaches to speak English on a ticket. They make videos on how to speak Hindi words and sentences in English. The topper was 6 million (6 million) followers on the ticket.
Avwal told in a conversation with Mani Bhaskar that he has been associated with the Tik Tok app for the last one year. They have been sponsored by many big companies and for this they have received millions of rupees.
“Earlier I used to work in an international agency, but after getting a good response on ticketing, I quit the job and started giving full time on ticketing,” he says. Three times more money was available in a short video on Tik Tok. Awwal told that for this, companies look at your followers and content and then according to that, the company, agency, NGO related to it used to get their promotion done. Topper used to get ad from many educational apps and institutes.
- Brands used to give Gunjan up to 80 thousand rupees for 1 minute ad
Gunjan, a resident of Delhi, used to make people aware of health through the Tik Tok video. Initially he did this job as an amateur, but later started getting contacts for ads on video, then Gunjan started working as a career in it. He told in the conversation that I used to work in a media agency now, but due to not getting time on the ticket, I had given the job design. Since then, the entire time was spent on ticketing to make videos for more and more companies. The company used to pay 20 to 30 thousand rupees for a video to Gunjan. According to Gunjan, he used to approach 4 to 5 companies every day to promote his product. She says’ Every company used to deal according to its budget. Small companies give 5 to 10 thousand rupees for an ad video, then Nike, Vivo, Brands like Oppo and Puma are willing to pay up to 80 thousand rupees for a 1-minute ad. ‘ Gunjan had over 3 million followers on the Tik Tok account.
The company will put its side before the government – Tik Tok
In a statement issued on Tuesday by Tik Tok India chief Nikhil Gandhi, it has been said that we have not given any information of any Indian Tik Tok user to the foreign government or the Chinese government. He has said that he has been called to meet the concerned government parties for clarification and reply on this issue.
Indian users have their data in centers in the US and Singapore
Sources in the company said that in such a situation Tik Tok will talk to the government about the data sharing of Indian users as the company is already working on the process of investigating options for safe and reliable services for Indian users. ByteDance is already planning to set up a data center in India.
According to a statement by ByteDance, since the launch of our platform in India, we have kept the data of our Indian users in the US and Singapore centers. Indian users’ data has nothing to do with Chinese servers.